What Is Local SEO and Why Does It Decide Who Gets the Customer?
Local SEO is the process of optimizing your entire online presence to rank in Google's geographically filtered results — specifically the Map Pack (the 3 businesses shown on a map at the top of search). Unlike traditional SEO, local SEO focuses on proximity, relevance, and prominence — the three factors Google uses to rank local businesses.
When your neighbor searches for a plumber, a restaurant, or a mechanic — Google makes a decision in milliseconds. That decision is based on hundreds of ranking signals. OOOTech engineers those signals in your favor.