Somewhere on the internet, your business is listed with the wrong phone number. Or an old address. Or a slightly misspelled name. You probably have no idea — and that's exactly the problem.
Every time your business name, address, and phone number (NAP) appears on an external website — a directory, a review site, a local chamber page — that’s a citation. Google collects these citations from across the web and uses them to verify that your business is real, active, and trustworthy. The more consistent and widespread your citations, the higher your local authority.
NAP stands for Name, Address, Phone Number. Google checks whether these three pieces of information match across every source it indexes. Even minor discrepancies — 'St.' vs 'Street', a missing suite number, an old area code — reduce Google's confidence in your listing and push you down in local rankings.
OOOTech conducts a complete audit of your current citations, corrects every discrepancy, removes duplicate listings, and builds new citations on the directories that carry the most authority for your industry.
We ensure your business is accurately listed on the top data aggregators (Neustar Localeze, Data Axle, Foursquare, Acxiom) plus the most authoritative directories for your industry: Yelp, Apple Maps, Bing Places, TripAdvisor, Facebook, BBB, Angi, HomeAdvisor, Houzz (for home services), Healthgrades and Zocdoc (for medical), and many more.
Duplicate listings don't just confuse Google — they confuse customers. Someone finds your old listing with the wrong hours, shows up at your business when you're closed, and leaves a 1-star review. That's the real-world cost of unmanaged citations. OOOTech removes all duplicates and keeps your accurate listing as the sole, authoritative entry.
“I only need to be on Google and Yelp.”
Google cross-references 60+ data sources to verify your business. Missing or wrong listings directly lower your rankings.
“An old listing with the wrong address isn’t a big deal.”
Conflicting addresses tell Google one of your sources is wrong. Either way, trust drops.
“Duplicate listings don’t hurt.”
Duplicates split your citation authority and confuse Google about which listing to trust. They must be found and removed.
“This only needs to be done once.”
Data aggregators constantly feed new information to directories. Ongoing maintenance is necessary.
We find every mention of your business online and identify every error.
Your Name, Address, Phone formatted consistently across all sources.
Accurate listings on every major directory and data aggregator.
All competing or outdated duplicate listings found and suppressed.
Targeted listings on the platforms your specific customers use.
New errors caught and corrected before they affect your rankings.
Quality matters more than quantity, but the major data aggregators (Neustar, Data Axle, Foursquare) feed hundreds of downstream directories automatically. Getting these right has a multiplier effect. We target 60+ verified sites plus your industry-specific directories.
Technically yes, but manually auditing and correcting 60+ listings is extremely time-consuming and requires ongoing maintenance. Many directories also require account creation, ownership verification, and manual updates. We do all of this for you.
Citation cleanup and building typically shows ranking impact within 30–60 days as Google re-crawls and re-evaluates your citation profile.
We'll run a complete audit of your business citations, identify every error and inconsistency, and show you exactly what needs to be fixed.
Get My Free Citation AuditWe'll scan your Google presence, reviews, listings, and competitors. No pitch. Just a clear picture of what's costing you customers.
Get My Free Audit
